Beauty can be captivating, enrapturing, and can make you feel empowered. But what if for someone, it turns out to be a curse more than a blessing and makes one feel enslaved than liberated? Presenting a heartwarming tale of love and self-liberation is COLORS’ new fiction offering, Pinjara Khoobsurti Ka. The show captures the journey of Mayura who is bestowed with the gift of beauty but it becomes her sole identity. Her parents celebrate her birthday for her beauty, her sister envies her for her beauty and people overlook her talent for her beauty. Feeling imprisoned by her own looks and allure, Mayura now seeks someone who will love her for who she truly is and not only for her appearance. Produced by Parin Multimedia, Pinjara Khoobsurti Ka will premiere on 24th August 2020 and will air Monday- Friday at 9.00 pm only on COLORS.