After entertaining audiences with their stunts and funny antics while in Argentina, the five popular television faces will feature in a rib-tickling show based on the concept of embarrassing dares and one-upmanship. The contestants engage in a cat and mouse chase of unpredictable incidents. Every episode will see one of the five celebrities assume the role of the anchor and challenger who sets bizarre tasks for the rest. No matter how embarrassing, every contestant must outwit each other and complete an indoor as well as an outdoor task. The contestant adjudged as the 'loser' must face a big punishment. What's exciting is the fact that the losing contestant can even convince their fans in the audience to take the punishment on his behalf.