Mumbai, 2nd December 2019: A single shoe is meaningless without its pair, just like a perfect stitch requires a sui and a dhaaga or an earing that loses significance without its other half. These things not just complement each other but are perfect together! Just like Raja (played by Akshit Sukhija) and Rani (played by Mahima Makwana), the lead protagonists of COLORS upcoming fiction offering Shubharambh. The show is an unusual love story of two distinct personalities who are imperfect as individuals but together, they discover new horizons. Their lives fit perfectly well into each other’s and they become Ek aur Ek Gyraah to create an inspiring tale. Produced by Shashi Sumeet Productions, Raja and Rani will rewrite the rules of companionship starting today, every Monday to Friday, at 9 pm only on COLORS.
Situated in a small town of Gujarat, Raja and Rani come from opposite backgrounds; while Raja is born in the lap of luxury, Rani leads a humble life. All is well until a tragedy hits Raja’s family when he loses his father and is left at the behest of his paternal uncle and aunt. At a young age, Raja is made to take responsibility for his entire family on his shoulders and support his mother. Apart from taking care of his father’s suiting and shirting business, Raja looks after his entire family and leads a life by their principles. But the only thing that is missing in his life is ambition and he doesn’t realise it until Rani enters his life. Rani, on the other hand is a flamboyant girl who belongs to a humble family. Her father is an alcoholic while her mother pulls out all the strings to make ends meet. Such adverse conditions never dampened Rani’s self-confidence and her eyes are always full of dreams. But whenever she tries to take a big step towards the betterment of her own and family’s future, everyday challenges anchor her steps to the ground. Until she meets Raja and rediscovers her inner strength. An eager beaver Rani ignites the spark in the otherwise directionless Raja and together they create magic and do a Shubhaarambh for this new life.
Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “At COLORS, we have always believed in growing stronger together and it has led us to conceptualize many pathbreaking shows and innovations. Mirroring this ideology is our new fiction offering Shubharambh that presents a different take on partnership and how two individuals, who get pulled down in life come together only to become each other’s strength. With this new addition, we are set to further strengthen our prime time-band and with Raja and Rani’s exceptional love story create a connect with the audience.”
Speaking about the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “As individuals, we all have flaws. We silently condemn them and try to conceal it from the outside world. The journey of Raja and Rani is no different and they will face many hurdles in life as people undermine their talent and often criticize them. But only after this their lives find the missing fortunes in one another, they create magic and build a dream together. The storyline of the show will bring forth many harsh realities of life in the most endearing manner and is sure to strike a chord with the viewers.”
Producer Shashi Mittal of Shashi Sumeet Productions said, “Shubharambh is very close to my heart as Raja and Rani’s story is inspired from real life couple. I have been working on this project for the past 3 years and I am glad it has finally come to life. The core of the show delves deep into the strength of partnership and serves as an inspiration for many people. It is believed that a couple can balance out each other weaknesses with ease and that their combination is what can bring them true success. Aligned with this thought is our new show Shubharambh. I look forward to a great partnership with COLORS and undying support from audience”
Mahima Makwana essaying the character of Rani commented, “I started my career with COLORS and I am happy to be associated with the channel once again. I feel blessed to be a part of the that show that encourages people to dream big without worrying about their shortcomings. Rani’s character comes from a deprived background but she works tirelessly to uplift her family. She is practical, loving but is in need of emotional support. The concept of Shubharambh makes the show extremely relatable and at the same time stands out. Partnership, love, companionship have never been portrayed like this on television and that’s what will help us create resonance.”.”
Akshit Sukhija playing the character of Raja said, “I feel elated to make my television debut with a show that touches upon the unique concept of partnership. Raja belongs to a rich family but is humble at the same time. He time and again faces rejection but his hope and spirit is what keeps him afloat. But his life takes an unexpected twist when he finds Rani as his companion. The chemistry of Raja and Rani is something the audience will love and should watch out for. I hope they’ll enjoy our journey and root for us.”
Along with Mahima Makwana and Akshit Sukhija in the lead role, the show also features Pallavi Rao, Tushar Dalvi, Chaaya Vora, Meer Ali, Dipna, Aarjav Trivedi, Zalak Desai, Vaibhavi Mahajan, Padmesh, Vaidehi Dhanecha, Pratik Rathod and Meghan Jadhav playing in key roles.
Witness the ‘aarambh’ of an unusual love story of a young couple who empower each other to make a perfect man and wife starting from 2nd December 2019 onwards, every Monday to Friday at 9 pm only on COLORS
COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Savitri Devi College and Hospital, Tu Aashiqui, Ishq Mein Marjawan, Shakti…Astitva Ke Ehsaas Kii, Udann, Roop – Mard Ka Naya Swaroop, Bepannaah, Silsila Badalte Rishton Ka, Naagin 3, Dance Deewane, Khatron Ke Khiladi, Bigg Boss, Dev, Kaun Hain? amongst others.
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.