The pandemic has brought a fundamental change in the audience’s content consumption patterns across the nation. Over the past few months, viewers are finding strength, encouragement, and solace in the rich mythological stories. After re-introducing some of the viewers’ favorite mytho shows, COLORS is all set to add another classic to its slew of offerings. Soon, the channel will telecast Om Namah Shivay, an epic saga that celebrates the glorious and eternal life of Lord Shiva (played by Samar Jai Singh). Produced by Dheeraj Kumar, the show depicts the spirituality, divinity, and the moving power with which Lord Shiva governs the destiny of the universe.
Starring Samar Jai Singh, Yashodhan Rana, Gayatri Shastri, Manjeet Kullar, and Sandeep Mehta, Om Namah Shivay first aired between 1997-99. The mega mythological series captured the audience’s attention nationwide with the fascinating way of depicting devotional acts, demonic battles, the famous Shiva-Tandav, and other important religious events of our past.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “In these unprecedented times, viewers are watching more and more mythological shows, as they have a very positive effect on them. Our offering of mythological shows viz., Jai Shri Krishna, Mahabharat and Karamphal Data Shani are being consumed by our viewers which is reflecting in the BARC ratings. By adding Om Namah Shivay to the mix, we will further enhance the viewers experience. With a mega-mythological series like Om Namah Shivay, we truly believe that it’s a great opportunity to re-introduce the life-affirming story of Lord Shiva to millions across the country. This is also a great chance for a new generation to get acquainted with enriching storytelling and live one of the biggest hits from the yesteryears.”
On popular demand, the channel will also be bringing back two of its popular fiction shows Na Aana Is Des Laado and Uttaran.
As your entertainment partner, we urge everyone to stay indoors and stay safe.
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Vidya, Barrister Babu, Pavitra Bhagya, Shubharambh, Bigg Boss, Rising Star, Dance Deewane and Khatron Ke Khiladi amongst others.
