Have you ever wondered what foods your favourite Bollywood celebrities indulge in? Do they venture out in the hunt of the perfect guilty pleasure or do they turn to their own kitchens for the ultimate comfort food? Starting 22nd February, COLORS launches Videocon presents Farah Ki Daawat, a first-of-its-kind television offering which will highlight the food memories and anecdotes of revered celebrities from different walks of life. After having successfully taken the nation by storm as a choreographer, director, actor, reality show judge and a TV host, film industry’s ultimate foodie Farah Khan will take over the mantle of a celebrity chef to showcase nuances of her personality which have never been seen before. Featuring celebrities like Abhishek Bachchan, Alia Bhatt, Shah Rukh Khan, Yuvraj Singh, Kapil Sharma, Malaika Arora Khan, Sania Mirza and Karan Johar among others, and Created and produced by Wizcraft International Entertainment, Videocon presents Farah Ki Daawat will feature celebrities as they bare their souls and share stories from their kitchens, every Sunday at 8:00 PM on COLORS.
Commenting on the show, Raj Nayak, CEO – COLORS said, “Food has become such an integral part of our lives. At COLORS, we are taking this thought forward with Videocon presents Farah Ki Daawat to bring to viewers the ultimate cooking-based television offering that will provide an uninhibited glimpse into the kitchens of some of the most respected personalities in the country. The show is a perfect addition to our bouquet of offerings for our advertisers, marketers and viewers, while furthering our proposition of showcasing content that enables cohesive viewing thereby making COLORS a one-stop entertainment destination catering to their every need. We are happy to join hands with Videocon who have come on-board as the presenting sponsors for the show to collectively further our brand promise while reaching out to a larger audience base.”
Secrets from Farah’s Kitchen:
·Abhishek Bachchan is a great cook. He made his signature dish, ‘Dahi Chicken' for Farah Khan.
· Alia Bhatt does not know how to cook at all. Farah Khan taught her how to prepare Alia’s favourite dish, ‘Vegetable Thai Curry’.
· Riteish and Genelia Deshmukh confess that they are terrible cooks. Farah Khan prepared her signature dish ‘Yakhani Pulao’ for them.
·Boman Irani and Sonu Sood followed their wives’ instructions and prepared traditional Parsi delicacy ‘Dhansak’ and ‘Blueberry Cheesecake’ for Farah Khan.
·Malaika Arora Khan loves to cook because she feels home-cooked meals are more nutritious than junk food. She made ‘Honey Glazed Chicken Legs’ for Farah Khan.
Videocon presents Farah Ki Daawat is a cooking-based chat show which delves into multiple elements of the lives of celebrities encompassing their food journeys, quirks, secrets and guilty food pleasures. Every episode will provide an exclusive glimpse into some celebrity kitchen to pull out a recipe which brings comfort to our favourite stars from their hectic schedules. While Farah Khan and the celebrity relive some special memories, each episode will also feature guests who will play multiple roles including those of a sous-chefs and challengers to raise the entertainment quotient. Be it a dough-kneading competition or being tied to each other to create a special food item, every guest will create some exciting moments that promise to bring smiles on viewers’ faces. Some of the guests who will feature on the show include television actors Sargun Mehta, Gautam Gulati, Sarita Joshi, Sana Khan, Pritam Singh, Rahul Mahajan, Karishma Tanna and Rashami Desai among others.
Elaborating further on the show, Manisha Sharma, Programming Head – COLORS said, “The first thought on our minds when we wake up is ‘What should I have for breakfast?’ Food is a critical element of our lives and with Farah Ki Daawat that is something that we are attempting to bring to the forefront. Unknown to many, Farah Khan is a complete foodie at heart and her food journey on-screen and off-screen makes her an unprecedented culinary voice in entertainment. Her knowledge in the kitchen is extraordinary and we hope her wealth of experience in food transforms into delectable food items in not only her, but also the viewers’ kitchens. Be it by cooking it up with Farah Khan or diving hands first into a bowl of memories that translate into lip-smacking dishes, the show showcases some authentic dishes that promise to be a visual and tasty treat for the viewers’ senses. The food is delicious; the recipes are legendary: Farah Ki Daawat will be an entertainment bonanza like none other!”
A lesser known fact is that Farah Khan first stepped into the kitchen at the age of 17 years and there has been no turning back ever since. Be it her signature Yakhani Pulao, her children’s favourite dishes Roast Chicken and Lemon Pie, or some scrumptious dishes like Tandoori Chicken and Rajma-Chawal from some of Bollywood’s more revered kitchens that are industry-favourites, Farah Khan will provide viewers with some never-heard-before gossip pertaining to it all along with their recipes!
Speaking about her new stint on television, Farah Khan said, “I love cooking because it is quite calming and therapeutic. And by virtue of being a complete foodie, I also love feeding the people around me. But, as they say, a lot can happen over food. Through Farah Ki Daawat, I hope to bring out the different traits of celebrities which viewers have only wondered about. Be it about the food that is cooked in their kitchens, or their own secret recipes about their favourite dishes, Farah Ki Daawat will be all about good food and unadulterated entertainment!”
Speaking about their association with the show, Mr. CM Singh, COO, Videocon said, “Videocon is a leading player in the home appliances segment and is known for offering technologically advanced solutions to its customers across categories. With our association with Farah Ki Dawat we wish to have the same outlook in promoting quality entertainment to the viewers. The show is a perfect platform for us to showcase our diverse product line to our stakeholders. Further the show will also enable us to reach out to a larger audience base and share our knowledge and expertise with them.”
Sabbas Joseph, Director, Wizcraft International Entertainment said, “Over the years, Wizcraft has excelled as the providers of non-fiction content across television channels. With Videocon presents Farah Ki Daawat, we are celebrating the magic in the kitchen…too often dispensed as everyday fare. The show combines celebrities as kitchen superstars, fabulous secrets to create healthy food and cook offs, contests, kitchen banter that viewers will find engaging.”
For Farah Ki Daawat, COLORS has roped in a volley of sponsors including Presenting Sponsors Videocon, Powered by Sponsor Mahakosh Cooking Oil, Taste Partner Everest Masala and Associate Sponsors Kenstar…… The channel has also devised an extensive marketing and digital promotion strategy to further amplify the reach and impact of the show that engages mediums such as print, radio, television, OOH and social media platforms.
Specially designed contests such as ‘Chef of the Week’ and ‘What’s in your Dabba’ will engage viewers through different activities thereby making the overall experience of the show more personal and relatable. The show will also feature a quick five question quiz which will help you understand with which celebrity you share what eating habit. It’s not easier than ever for you to know if Shah Rukh Khan relishes Gulab Jamuns as much as you do and if Alia loves fish or not. Along with amazing recipes, Farah Khan will also share her tried and tested tips through Facebook aptly called ‘Farah Ke Gharelu Nuskhe’. And for those who want a chance to get these tips straight from Farah herself, they can have all their questions about food answered on Twitter during a special Twitter chat with her. With so much foodie awesomeness around, you better get ready for the best feast of your lives!
Stay tuned as celebrities talk about their food stories and spill the beans on family recipes
On Farah Ki Daawat, starting 22nd February, 2015, every Sunday at 8:00 PM on COLORS!