Offering an amalgamation of entertainment and fashion, COLORS, one of India’s leading General Entertainment Channels (GEC) today announced its association with India’s premier fashion and trade event, Lakme Fashion Week (LFW), bringing to the audiences an all-round entertainment and fashion package. Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will see audiences’ favourite artists from COLORS’ popular shows in a whole new designer avatar. Hosted by Rohit Roy, Lakme Fashion Week – COLORS Ka Jashn will air on COLORS from April 1st to April 5th at the afternoon time-slot of 3 pm.
Presenting a blend of style and drama a la COLORS style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. COLORS artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomer in the COLORS family, Shefali Sharma (Gurbani), Toral Rashputra (Anandi) along with Aakansha Singh (Megha) will be seen in a completely new avatar as they prepare to charm the audiences. This special association will see COLORS’ artist interacting with the top notch designers of our country, get style & make up tips and enjoy all the fashion time at India’s premiere fashion event.
Speaking on the initiative, Manisha Sharma, Weekend Programming Head, COLORS said, “COLORS has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”