Dubai, 27th May 2022: COLORS TV is all set to launch a new drama show – Muskuraane Ki Vajah Tum Ho, starting June 1st, Every Monday to Friday at 8:30PM UAE / 7:30PM KSA. The show follows the journey of Katha, a well-educated girl who is full of confidence and humility. She champions for women’s causes, and strongly believes in the independent women ideology. She sets on a journey to answer an important question: Is a child required to always take on his father’s surname? Or can a mother’s surname be enough? The show further delves into her life that takes the audience through a rollercoaster ride. Once betrayed in love, does she manage to find true love again and will her partner be supportive of her stance in the society? Commenting on the launch, Govind Shahi, Executive VP & Head, IndiaCast International Business, said, “Muskuraane Ki Vajah Tum Ho is an empathetic story beautifully weaved into a love story, which challenges age-old societal conditioning backed by a very important message. The storyline is modern yet has its roots in the foundations of human relationships and their standing in a society. We are sure that the viewers will relate to the characters and their journey, through the various ups and downs.” Sheetal Mehra, Vice President & Business Head - ME&A and Global Syndication Sales, IndiaCast International Business, said, “At COLORS we strive to tell stories that are impactful, relatable and have a high entertainment quotient. Muskuraane Ki Vajah Tum Ho is one such show that brings attention to societal and cultural pressures faced by opinionated, independent women all over the world. With this show our aim is to continue to give our viewers variety entertainment with unique concepts and engaging story plots.” Tune in to this new drama – Muskuraane Ki Vajah Tum Ho, Every Monday to Friday at 8:30PM UAE / 7:30PM KSA, only on COLORS TV.