posted by Rushi Raj, last updated on April 17th, 2015 at 4:09 pm
Karan Johar, Kirron Kher and Malaika Arora Khan to pick out outstanding hunarzaades for the third year in a row.
Talent showcase to take off on 18th April 2015, every Saturday & Sunday, at 9PM on COLORS.
Talent resides in every individual; it is the multiplier for energy, determination and hard work. And now, the stage is set and talent is geared up to righteously flaunt their hidden flair on COLORS’ premium talent-based show, India’s Got Talent as it returns in its 6th Season with hordes of adrenalin pumping performances. Prepping to spellbind you with varied and contemporary range of talent, India’s Got Talent this season will celebrate new age talent like never before and revel in highlighting the quirkiest hunarzaades that reside in the country. With talent gurus Karan Johar, Kirron Kher and Malaika Arora Khan returning for the third consecutive season together, the unacknowledged and unassuming hunarzaade will take to the stage to wow viewers. Produced by FremantleMedia Pvt. Ltd and hosted by Nakuul Mehta and Bharti Singh, talent will take the country by storm starting 18th April, 2015 every weekend at 9:00 PM on COLORS.
Having set the dais to turn dreams into reality, India’s Got Talent has successfully established itself as the country’s top rung show that has grown to become the ultimate formidable stage to display rare talents. The show does not discriminate; there is space for everyone and every kind of talent on this platform. Opening the floodgates to hunarzaades from across the globe, India’s Got Talent will prove to be the platform of choice and opportunities from all across. And if the competition wasn’t tough enough, an all-out war is set to break out as the quirkiest acts from seasons gone by will return to challenge this year’s most distinctive talent. With the Golden Buzzer up for grabs gifting the hunarzaade’s a direct entry into the semi-finals, talent will go beyond the four walls of the studio and explore the outer landscape to showcase newer elements including an ‘underwater’ act, a rustic ‘mela’ setup amongst others to bring out the vivid and vibrant colors of life and create the perfect backdrop for oodles of drama touching unparalleled peaks of entertainment.
Commenting on the elements this season, Manisha Sharma, Programming Head – COLORS said, “Our focus, this season, is to highlight the hunarzaades - whose talent have the ability to enthrall viewers but who have been largely unacknowledged in their growing years. The talent we have seen are those which have had the courage to follow their heart and vie for success. Karan Johar, Kirron Kher and Malaika Arora Khan are the three jewels in the India’s Got Talent crown which have sieved out the best of the best talent over the years, and we are pleased to see them raise the bar this year as well. Be it the Golden Buzzer or just leaving the judges spellbound, this edition of India’s Got Talent will feature new-age and techno talent that will leave viewers awe-struck.”
With entertainment at the core of the show, the inimitable trio of judges comprising of India’s Got Talent’s celebrated filmmaker Karan Johar, veteran judge Kirron Kher and diva, style icon and performer extraordinaire Malaika Arora Khan promise to make this season a visual treat. Judging gets tougher, as talent speaks volumes about itself through acts that go beyond convention as they raise the degree of difficulty to create mindboggling moments.
Touted as the tough-to-please judge, Karan Johar said, “Talent needs to inspire while creating a certain level of thrill in the mind of the viewer. And of course, any good talent needs to entertain. As a judge, I choose to utilize the India's Got Talent platform to give performers a creative opinion about the degree of complexity they add to their performances. This is my third year judging this show and I am looking forward to seeing how the participants this year surpass the benchmarks set by those who have rocked the stage in the past. They say talent speaks for itself and I am waiting eagerly to see what the talent has to say this year!”
Kirron Kher, who has been the part of this show since its inception six years back on COLORS, has seen it all! Expressing her appreciation for the talent she has seen on this platform over the years, she adds, “It feels wonderful for having been associated with India’s Got Talent for its entire tenure because there are so many new and exciting elements which ensure that there is never a dull moment on the sets. It feels like home to me. India’s Got Talent is known to encourage new kinds of talent every time. For me, it is an opportunity to truly understand the real and aspirational India through this show. It is the first-hand connect with the viewers that I enjoy the most about this show. It is going to be yet another exciting season and I am really happy to be back.”
Said Malaika Arora Khan, “India’s Got Talent is such a larger than life show that it is a challenge for us as judges because inevitably we are caught in moments where one participant is better than the other. We get to see exceptional performances every year. This season, too, I am looking forward to having some fun with many more such mind blowing acts. Bring it on, India!”
And as new age talent takes the forefront, the look of India’s Got Talent will adopt a similar flavor. The techno and grunge feel of the sets will highlight the raw appeal of the hunarzaade adding to the overall viewing proposition. Making the show an absolutely entertaining watch will be more unique elements like home videos of the contestants showcasing their journey of talent discovery, social awareness on a personal and universal level, and a ‘Khulasa’ segment which will reveal some personal quirks of the judges.
Commenting on the show, Anupama Mandloi, Managing Director – FremantleMedia Pvt. Ltd said, “India’s Got Talent has evolved over the years to become a show that defines talent in its true form. This year, our approach is to focus on talent and their ability to transcend thought boundaries to present the unexpected. With talent and an element of challenge being the spotlight, we are looking forward to defying traditions and welcoming a new wave of talent that will be India’s answer to the world.”
To enhance engagement and involve viewers at every stage of the show, an integrated marketing and digital campaign has been chalked out incorporating multiple mediums including television, mobile and cinema amongst others. The digital campaign will have a fun-filled ‘Challenge Pappu Campaign’ wherein the character of Pappu will throw challenges at the viewers and in the process will bring out some of the most outstanding talents to the fore on social media. With extensive mobile penetration in smaller towns, the promos of the show will be pushed via MMS’s across key markets along with Youtube. Additionally, IGT will dominate the IPL online and OnMobile space via Starsports.com and Hotstar.
For India’s Got Talent, COLORS has roped in a volley of sponsors including Presenting Sponsors Maruti Suzuki, Powered By Sponsors OLX, and Associate Sponsors Amul Macho, Layerr Wottagirl, and Ultratech Cement.
Get set to watch new age talent redefine the norms of entertainment as the spotlight’s on them on India’s Got Talent starting 18th April, every weekend at 9PM, only on COLORS
For latest updates on the show follow @COLORSTV | @IGTonCOLORS | #IGT on Twitter and Facebook