posted by Rushi Raj, last updated on April 15th, 2015 at 8:35 pm
COLORS today announced its partnership with Wizcraft International Entertainment acquiring complete broadcast rights to the world’s biggest Indian Film Awards- International Indian Film Academy (IIFA) Awards 2015, to be held in Kuala Lumpur, Malaysia in June this year. IIFA recognizes and honours artistic and technical excellence in Indian cinema and projects the Indian Film Industry on larger-than-life platforms across the globe.
Clinching the IIFA Awards deal after fifteen years is a fabulous addition to the COLORS event portfolio; the channel will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens – TV, Mobile and PC.
Commenting on the acquisition of the IIFA Awards, Raj Nayak, CEO – COLORS, said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, COLORS will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on COLORS India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”
Elaborating on this year’s IIFA Awards, Sabbas Joseph, Director, Wizcraft International Entertainment said, “Since its inception, the concept of IIFA has evolved from becoming an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events which recognize the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally. Our association with COLORS for the IIFA Weekend and Awards furthers our promise of providing the best entertainment avenues to viewers across the globe.”
The IIFA Awards is a celebration of Indian cinema on a global platform with this year’s destination for the event being Kuala Lumpur, Malaysia. The 3-day weekend brings together the who’s who of the Indian film industry as they partake in each others’ successes from the year gone by. With events like IIFA Rocks, Magic of the Movies, IIFA World Premiere and the IIFA Awards, IIFA Fashion Extravaganza the weekend celebrates various elements such as fashion, music and world-class acting that make watching Indian films a truly magical experience.
The IIFA Voting process is a stringent and methodical procedure that is closely monitored by KPMG, the official auditors for the event. Entries are received from all film makers for work done in the calendar year. The entries are placed before the Academy, comprising film industry members, for voting. On the basis of the voting, the winners of the Technical awards are decided. Similarly, post the film industry voting, the nominations of the popular category are finalised. The popular category nominations are then placed before the global audience for voting on iifa.com.
The final winners of the IIFA Awards are revealed on the night of the Awards ceremony when the envelope is opened onstage by the presenters, in front of the live audience. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious award.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Shastri Sisters, Sasural Simar Ka, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Udann, Chakravartin Ashoka Samrat, Swaragini, Meri Aashiqui Tum Se Hi, Code Red, Farah Ki Daawat, Comedy Nights With Kapil, India’s Got Talent, Khatron Ke Khiladi, The Anupam Kher Show – Kucch Bhi Ho Sakta Hai, 24, and Bigg Boss amongst others.