posted by Smruti Choudhury, last updated on November 27th, 2012 at 4:08 pm
COLORS, one of India’s leading Hindi General Entertainment Channels has been chosen by Anil Kapoor Film Co as its broadcast partner for the Indian adaption of 24, an award-winning American TV series that has seen unprecedented success worldwide.
With the acquisition, COLORS and Anil Kapoor Film co will pave the way for a new hybrid genre of entertainment that sees interesting amalgamation of fiction and reality. A talented force comprising of director par excellence Abhinay Deo of Delhi Belly fame and penning the Indian adaptation of 24 will be the creative genius Rensil D’ Silva who will join forces to work together with the COLORS Programming team led by Manisha Sharma. 24 takes a gigantic leap from the existing crime-thrillers on Indian television, with a unique real-time narration format providing action, thrill, suspense, drama and the exhilaration of solving complex cases in 24 hours. Its iconic sets, never-seen-before stunts, slick-edited sequences, and high-definition recording are set to create a superlative viewing experience for Indian viewers. The show, that has won many accolades globally and is watched by millions of viewers worldwide, is slated to go on air in the summer of 2013 and poised to witness unprecedented success in India as well.
24 marks the launch of Anil’s Kapoor first Television production under the banner Anil Kapoor Film Co. The show catapulted Anil Kapoor to international fame as he played the role of Omar Hassan in Season 8 of the international series. In the Indian adaption, Anil Kapoor plays the lead role taking on complex assignments that he resolves in twenty four hours.
Confirming the news Anil Kapoor said, “While scouting for a perfect partner we were in talks with 2-3 leading channels, we chose COLORS as in them we see the right platform that not only had a solid connect with the audiences but also enjoyed the reputation of providing futuristic entertainment. I am delighted that 24 will be aired on COLORS, the only channel that can match its stature and amplify its impact. 24 was my destiny, the second I was offered to play a role in the international series, I had made up my mind to bring this show to India. In less than a year I bought the rights to produce an Indian version”.
Commenting on the acquisition of 24, Raj Nayak, CEO – COLORS said, “COLORS has been at the forefront of bringing newer genres and changing the game for Indian television. We continuously push limits of programming and successfully have delivered international formats such as Bigg Boss, India’s Got Talent, Khatron Ke Khiladi, and Jhalak Dikhhla Jaa in the recent years. 24 is a show that brings Anil Kapoor’s mass appeal and COLORS’ mass audience together to create history in Indian Television. It’s an honour to bag 24 for COLORS; in fact it’s a reward for our efforts and our firm belief in continuously providing disruptive content to our audiences. I am confident the show will set new standards in entertainment and further strengthen connect with Indian audiences”.