In a casting coup of sorts, COLORS is going all out to make sure that it’s soon to be launched fiction show is a huge hit. We are told that Amrita Rao’s younger sister Preetika Rao has been finalized to play the main lead. Titled Beintehaa, the show is a passionate love story and will be produced by Farhan Salaruddin’s Fortune Productions. A film journalist by profession, Preetika had her own Bollywood column with South Side Movie Magazine in Chennai and in Banaglore which she contributed to from Mumbai.

During her stint as a Columnist, Preetika has contributed to film articles in leading papers across Bangalore and Mumbai. With Beintehaa on COLORS, Preetika marks her debut on television. She made her debut in Tamil cinema in December 2010, with the romantic film, ‘Chikku Bukku’, with Arya which also featured Shriya Saran. The crew is currently shooting across the exotic locales in Bhopal for the promos of the upcoming show.