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Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group, bringing together the unique strengths of the two formidable partners, thus forming an entertainment conglomerate that has a competitive advantage in serving the needs of both viewers and advertisers.
Today, Viacom 18 Media Pvt. Ltd. Includes 'Aapka COLORS', India's Favorite General Entertainment Channel, MTV - the vibrant youth brand, Nick - the fastest growing kids channel, VH1 - India's only International Music & Lifestyle channel and Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films. This apart, Viacom18 also runs Viacom's consumer products business in India. Further, apart from ramping up the existing businesses in India, Viacom18 intends to launch a suite of niche channels and digital offerings in India to expand its footprint in the entertainment space.
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"Aapka COLORS" is Viacom18's flagship brands and is one of India's leading Hindi entertainment channels. As a part of its complete entertainment package, 'Aapka COLORS' offers a power packed combination of 'emotions' and 'variety' programming. Dedicated to its promise of wholesome viewing for the entire family, 'Aapka COLORS' celebrates the myriad hues of emotions, with a choicest mix of fiction, blockbuster movies, reality and formatted shows. Its top rated and most popular shows includes Balika Vadhu, Uttaran, Na Aana Is Des Laado, Fear Factor - Khatron Ke Khiladi and Bigg Boss properties amongst others. 'Aapka COLORS' has also successfully premiered movie blockbuster successes such as Ghajini, Ajab Prem Ki Gazab Kahani, Wake Up Sid, Raavan, Khatta Meetha, and Once Upon A Time in Mumbai, adding to its bouquet of variety programming. 'Aapka COLORS' is a pay channel in India. The channel is available in the UK, Australia, New Zealand, Fiji, Japan, East Africa and the Middle East.
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MTV, India's leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming (Bollywood, adventure, music, humor, technology, food, fashion and style), presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Style Awards, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 585,000 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online. MTV India today reaches out to over 30 million households in India. Globally, MTV reaches out to over 500 million households across 170 territories.
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Nick, India's fastest growing kids channel, reaches over 24 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts 'kids first', Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, The Munnabhai show and Jimmy Neutron amongst many others. Believing that 'education' and 'entertainment' go hand-in-hand at a young age, Nick offers 'edu-taining' shows like Dora The Explorer, Go Diego Go and Meteor & The Mighty Monster Trucks amongst others in its pre-school block - Nick Jr. Given its 'award-winning', 'well-researched' and 'safe' shows, it's no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
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Vh1 is India's only 24-hour International Music and Lifestyle channel, providing music buffs with their daily dose of international music, pop culture and celebrity lifestyle. Launched in January 2005, the channel today reaches over 20 million households across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in celebrities lives. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and program mix to appeal to Indian tastes. Globally, Vh1 is available across 148 million households in over 124 countries/territories.
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Studio18 is the first studio model based motion picture business in India, with an operation that involves acquisition, production, syndication, marketing and world-wide distribution of full-length feature films. Studio 18 is a new age motion picture company that believes in the growth potential of the Indian motion picture business. Studio18 has already entered into strategic collaborations with established production houses and content developers within India to co-produce quality films.
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Viacom (NYSE: VIA, VIA.B), a USD 11.5 billion company consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, AtomFilms, Gametrailers, BET, Paramount Pictures, DreamWorks and Paramount Vantage. Viacom's global reach includes approximately 145 channels and 300 online properties in over 160 countries and territories. For more information about Viacom and its businesses, visit www.viacom.com.
MTV Networks includes favorites like MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 137 networks around the world. In addition, digital assets such as Neopets, Xfire, Atom Entertainment, Harmonix and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics.
BET Networks presents the best in Black media and entertainment featuring traditional and digital platforms. Brands including BET, BET J, BET Gospel, BET Hip Hop, BET.com, BET Mobile, BET Event Productions and BET International deliver relevant and insightful content to consumers of Black culture in more than 84 million households.
Paramount Pictures Corporation provides audiences access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies, DreamWorks and Paramount Home Entertainment.
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Network18 is one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18), Network18 operates India's leading business news television channels - CNBC TV18 and CNBC Awaaz and one of India's leading real time news terminal providers, Newswire 18. It also runs India's leading Internet company Web18, which offers multiple industry leading web portals across the content, transaction & communication spectrum including moneycontrol.com, a global leader in financial news & information and ibnlive.com, India's leading general news & information web destination. Through its holding in ibn18 Broadcast Limited, Network18 operates in the general news space with news channels CNN-IBN and IBN 7.Additionally, Network18 holds the Group's online & on-air retail venture, Homeshop18 and its full spectrum filmed entertainment business, Studio18. The Group has recently announced forays, organic and inorganic, into event management, regional news, media process outsourcing and other areas. As an entity, Network 18 services more than 75 million enabled audiences. Log onto www.network18online.com for more.
About ibn18 Broadcast Limited - ibn18 Broadcast Limited has in a short time emerged as India's leading general news & information provider. It operates India's No.1 English news channel CNN-IBN,in partnership with Time Warner and one of India's fastest growing Hindi news channels IBN 7, in partnership with the Jagran Group, owners of India's largest Hindi language daily. Within a couple of years of launch, CNN-IBN & IBN 7 have risen to leadership in a highly competitive news environment, leading from the front in espousing values of uncompromised editorial integrity, inclusive journalism and a voice of the masses. ibn18 Broadcast Limited has recently announced a foray into regional news with IBN Lokmat in partnership with the Lokmat group in Maharashtra and is strategically well placed to emerge as India's leader in general news, information and entertainment. |
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